Experience Design
Concept and realization of the new internet experience on swisscom.ch – with a focus on structure, storyline, and brand leadership.
Secure Internet Traffic - End-to-End Product Development Lead
Sector: Telecommunications
Services:
Page Experience Concept
UX Structure & Storyline
Integration of Product, Messaging & Design
Strategic Alignment with the Overall Offering
Collaborating with an interdisciplinary team, I developed the digital experience for Swisscom's new internet page—aiming to make the brand's quality promise tangible in the digital realm.
The focus: a clear structure, intuitive user guidance, and a storyline that distills the product essence. The result is a page that provides orientation, builds trust—and brings Swisscom's brand to life.