About
I connect product thinking, service design, and innovation – to bring clarity to complex challenges. What drives me is turning ideas into solutions that matter. For businesses. For people.
I believe in meaningful experiences – built with empathy, shaped by strategy, and delivered with precision. Design is never just how something looks. It’s how it works, how it feels, and why it matters.
I value clarity, honesty, and impact. I work best when I can think systemically, act creatively, and move things forward – together.
Shaping experiences that matter.
Experience
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02.2025 – today | Zürich/Bern
Driving experience fit for Swisscom B2C Wireline by optimizing digital touchpoints and ensuring seamless, customer-centric journeys.
Key focus on aligning product, brand, and experience strategy to enhance engagement and conversion. Leading cross-functional initiatives at the intersection of Experience Design, Product Strategy, and Service Innovation.
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03.2022 – 12.2023 | Zürich & Sri Lanka
Founded and developed Cielato, a bio-vegan ice cream brand, overseeing brand strategy, marketing, and business development in Zurich.From 07.2023, expanded the initiative to Sri Lanka, prototyping a sustainable tourism concept and supporting a local aid project.
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09.2017 – 07.2023 | Zürich/Bern
Owned P&L responsibility and led the market launch of key Swisscom products, including Mail Security, Secure Internet Traffic, and Direct Internet Access (DIA).Managed the InOne-KMU Office portfolio (200,000+ customers), driving product strategy, lifecycle management, and customer-focused innovations.
Led cross-functional teams and steered agile product development to align business goals with market needs.
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07.2016 – 05.2017 | Zürich/Berlin
Expanded the Swiss market, built the local team, and secured key clients, including SBB. Managed client acquisition, consulting, and account management while leading negotiations and tenders. -
07.2015 – 05.2017 | Zürich
Founded an IT consultancy, providing tailored solutions for SME clients. Managed client acquisition, led IT projects, and developed new business areas while overseeing a small team.
Education
MAS Product Management
Zurich University of Applied Sciences (ZHAW)
CAS in AI-driven Innovation & Service Design
CAS in Pricing, Pricing Strategy & Market Economics
CAS in Digital Brand Management & Brand Strategy
CAS Consulting & Communication
University of Applied Sciences in Business Administration Zurich (HWZ)
SAFe Product Owner/Product Manager (4.5)
SAFe® PO/PM Certification
SDN Fundamentals
HSR University of Applied Sciences Rapperswil
Skills
Product & Experience Strategy
Product Management • Experience Strategy • Market Analysis • Go-to-Market Strategy • Business Design
Service & Customer Experience Design
Service Design • Customer Experience Design • UX Strategy • Human-Centered Design • Digital Ecosystem Thinking
Brand & Innovation
Brand Strategy • Brand Positioning • Concept Development • Storytelling • Visual Thinking
Collaboration & Execution
Agile Leadership • Workshop Facilitation • Design Thinking • Innovation Processes • Design Sprints
Language
German, native language
English, C1 (proficient)
Italian, B2 (upper-intermediate)
French, A2 (elementary)