About

I connect product thinking, service design and innovation to bring clarity to complex challenges. Ideas become tangible, decisions easier and teams ready to move.

What matters to me is turning concepts into solutions that create real value. For businesses. For people. Design is not only about how something looks, but also how it works, how it feels and why it matters. Strategy needs a story to be understood and lived.

Clarity, honesty and impact guide my work. I focus on listening carefully, framing problems, visualizing directions and carrying solutions through to adoption. By keeping humans at the center, aligning teams and turning momentum into impact.

Strategic innovation with human impact.

Experience

  • 02.2025 – today | Zürich/Bern

    Driving experience fit for Swisscom B2C Wireline by simplifying digital journeys and reducing friction. Aligning product, brand and experience strategy to increase engagement and conversion.

    Close collaboration with Proposition Management, UX and Engineers to ensure end-to-end delivery. Presenting results up to C-Level.

  • 07.2020 – 02.2025 | Zurich

    Worked on selected freelance mandates at the intersection of product, brand and experience.

    Highlights include leading the national VCS campaign with Spinas Civil Voices, and developing customer journeys and service concepts with a focus on clarity, market fit and impact.

  • 01.2024 – 09.2024 | Zurich

    Positioned Switch’s cyber security portfolio and developed go-to-market foundation.

    Provided agile leadership for four product owners, applying Design Thinking and Lean to shorten time-to-impact.

  • 03.2022 – 12.2023 | Zürich & Sri Lanka
    Founded and scaled Cielato, a bio-vegan ice cream brand in Zurich, driving brand and business development.

    Later expanded the initiative to Sri Lanka, prototyping a sustainable tourism concept and supporting a local project.

  • 05.2022 – 07.2023 | Zurich

    Responsible for the inOne KMU portfolio (200,000+ customers) with P&L ownership.

    Launched Mail Security and Secure Internet Traffic, developed business cases and worked closely with Engineers and Architects to tailor impactful features.

    Optimized customer journeys through data-driven design and led cross-functional teams.

  • 09.2017 – 05.2022 | Zurich

    Led the Direct Internet Access product from business case to go-live, ensuring market fit and profitability.

    Responsible for portfolio and lifecycle management, working closely with network and platform engineering. Translated trends and customer needs into actionable strategies.

  • 2011 – 2017 | Zurich/Berlin

    Early experience in IT and account management, including founding an SME consultancy (Information Solutions), expanding the Swiss market for simpleshow, supporting financial software projects at Information Factory, and a technical apprenticeship (Telematiker EFZ) at Alpiq.

Education

CAS Digital Leadership & Transformation (start Nov 2025)
University of St. Gallen (HSG)

MAS Product Management
Zurich University of Applied Sciences (ZHAW)

CAS in AI-driven Innovation & Service Design
CAS in Pricing, Pricing Strategy & Market Economics
CAS in Digital Brand Management & Brand Strategy

CAS Consulting & Communication
University of Applied Sciences in Business Administration Zurich (HWZ)

SAFe Product Owner/Product Manager (4.5)
SAFe® PO/PM Certification

SDN Fundamentals
HSR University of Applied Sciences Rapperswil

Skills

Product & Experience Strategy
Product Management • Experience Strategy • Market & Opportunity Analysis • Go-to-Market Strategy • Business Design • Business Case Development

Service & Customer Experience
Service Design • Customer Experience Design • UX Strategy • Human-Centered Design • Digital Ecosystem Thinking

Brand & Innovation
Brand Strategy • Brand Positioning • Storytelling & Visual Thinking • Concept Development • Innovation Management (Ideation, Validation, Scaling)

Collaboration & Leadership
Agile Leadership • Workshop Facilitation • Design Thinking & Design Sprints • Stakeholder Management • Cross-functional Team Leadership

Language

German, native language
English, C1 (proficient)
Italian, B2 (upper-intermediate)
French, A2 (elementary)