Responsible for the innovation initiative Direct Internet Access (DIA) to unlock new market potential for Swisscom.
Development from 2018 to 2019 – from concept and business case to P&L ownership.

DIA: a scalable B2B connectivity solution for wholesale customers with high-end SLAs and strong performance requirements.

Launched successfully in 2020 through Design Thinking, Service Design, and a targeted go-to-market strategy – today a substantial value driver in Swisscom’s wholesale portfolio.